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Established in 2002, HAY quickly ascended from being a small Danish company to a globally adored brand at the forefront of product design. By creating furniture and everyday objects that are functional, colourful and affordable, HAY has changed the worlds view of Scandinavian design. This book tells the fascinating story of HAY through its bold approach to colour and the alchemy that arises from its collaboration with the most talented creatives around the world from independent young designers to the most established studios all of whom share the brands core values of making joyful, high-quality design available to a wide audience.