Fuelled by the inequalities women and girls experience every day across the globe, this campaign was born by not just a spark, but a burning sense of injustice.

International Women's Day was born to campaign for women's rights to work, vote, be trained, to hold public office and end discrimination. Though a lot of progress has been made on the journey towards gender equity there is still huge amounts of work to do.

To us gender equality is not simply a one day event but a very real daily fight.

Of course this day can and should be used to celebrate women and marginalised genders, progress and achievements, but today is more than just a celebration, it's a movement. Not only for equality, but the power to claim our authentic selves. 

"One message that I would share with girls, women, two-spirit, trans, non-binary, and gender complex people is to claim your identity(ies) and know that you are important and loved.” - Alyssa Gagnon

We are proud to be donating 100% of the profits from the sales of this T-Shirt to charities that support women and girls. Our first donation will be made to the YWCA Banff.

"I first heard this phrase a few months ago, it resonated deeply with the moment I was going through, it felt so powerful, those words put together a feeling I could never seem to fully express. The injustices suffered by women across the globe are inexcusable, some of which I will never experience and some that I and others face on a daily basis. I feel so deeply passionate about this movement and hope to continue raising awareness and vital funds for the path ahead." Florencia, Founder of Black & Liberty


We are honoured to have worked with such amazing people to help highlight this campaign, celebrating and capturing their authentic selves in surroundings which felt comfortable to them. We asked them to share a message this IWD, anything from a quote they find inspiring, a note on what IWD represents to them or details about their own personal journey.



” I stand

on the sacrifices

of a million women before me


what can I do

to make this mountain taller

so the women after me

can see farther”

- Legacy by Rupi Kaur




❤️‍🔥 I am grateful to have, and be surrounded by, incredible women in my life. It’s given me the confidence to embrace who I am. In this era, women have more in common than we realize and we need each other more than ever. It encourages us to be authentic and connects us to our feminine energy, once we tap into that, the opportunities and possibilities are endless. 




As a woman who climbs, hikes and skis, I play in what are traditionally very male-dominated spaces. I'm used to the feeling of walking in on what feels like a bit of a boys' club. I don't ever want to do only what I am expected to do "as a woman", and I don't want to keep fighting twice as hard to be seen as worthy of existing in these spaces, either. I think it's our collective responsibility to challenge our—often very limiting—ideas of what women ought to do or be or are capable of, so that future women can show up to any space feeling safe, included, and welcome.




“What does being a woman mean to me?"

As a kid it meant to be a good girl, be nice, wear dresses, be skinny, know how to do your makeup, blush around boys, have soft hands, and to always walk ‘like a girl’. 

I didn’t know how to do any of this, but I was determined to look and act like a girl so I wouldn’t get bullied anymore. I just didn’t want to keep being mistaken for a boy.

I can imagine the kid version of myself looking at this picture now. She’d probably first say “hold up. We got invited to be in a shoot for ‘woman’s day’? No way! People recognize us as a girl now?” 

But then she’d quickly notice the difference… “but wait. we didn’t have to wear a dress? Or sit with our legs crossed? We wore our hat backwards, and wow our hair is short!” 

Thank you to every person who walked before me and made it possible to live in a world today where I can change my pronouns to she/they and  explore being more non binary. I feel a type of freedom I never imagined. 

And the fight continues for people to feel permission and safe to be whoever they want to be and define gender for themselves. 

This moment for me is one reason why I am driven to do my part in leading the way for someone else who is scared to be themselves in the world. Like others have done for me. 




"Becoming a mother leaves no woman as it found her. It unravels her and rebuilds her. It cracks her open, takes her to her edges. It’s both beautiful and brutal; often at the same time." - Nikki McCahon

Sé que este quote se trata más de motherhood, pero siento que es tan relevante a mi experiencia como mujer en esta época de mi vida. Nunca he estado tan exhausta y a la vez tan orgullosa de mi poder físico, mental y emocional, como lo estoy ahora en mi rol de madre/mujer. 


Never doubt that you are valuable and powerful and deserving of every chance in the world

anonymous, placard at protest


100% of the profits from the sales of this T-Shirt will be donated to charities that support women and girls. Our first donation will be made to the YWCA Banff.

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